Nine West is a major shoe and accessories brand that also happens to have a great Facebook presence. With 14 sub-pages within Nine West’s Facebook page, there is plenty of content for shoe lovers of all types.
In addition to the usual Timeline, About and Photos pages, Nine West has a Channel 9 page, which combines fashion, shoes and views (photos and video). The picture below is of the Channel 9 page of Nine West’s Facebook page.
The Channel 9 part of Nine West’s Facebook page is so innovative and awesome because there are shoppable videos in this section. According to a ClickZ article, Google released a new beta feature just before the start of this past holiday season that lets brands create shoppable videos featuring products. Users can click through the YouTube video to purchase the product. Clickable ads embedded in the videos allow marketers to track the ROI of marketing with shoppable videos. Below is a picture of what one of Nine West’s shoppable videos looks like.
Nine West Shoppable YouTube Video
I applaud Nine West for quickly testing the waters to this new marketing tool, and for quickly integrating with other marketing by placing these videos on platforms other than YouTube. I believe that shoppable videos could really take off as a new way to purchase products, especially in the fashion world. I am personally looking forward to the day when I can watch a runway show on YouTube and click through to buy any product I want!
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